Fractional AI Product Lead Service
Make your product, marketing, and GTM teams AI native.
I help startups build a closed-loop growth engine, from experiments to data to insights, and ship the AI workflows that make it run 10x faster.
Previously / Currently: Zynga | Glu Mobile (acquired by EA) | Supernatural (acquired by Meta) | 1 patent | 2 exits
The Engine: Four Hubs, One Learning Loop
A growth engine isn't a dashboard. It's the system your team uses to form hypotheses, run experiments, and convert raw events into compounding product knowledge.
01 — Analytics Hub
PostHog + warehouse instrumentation. DAU, retention, funnels, lifecycle, LLM cost and quality. Learn more
02 — Experimentation Hub
A/B and prompt experiments, holdouts, sequential analysis, automated readouts. Learn more
03 — Internal Apps Hub
AI copilots for PMs, support, and analysts. Cursor/Claude/Codex workflows wired into your data.
04 — GTM Hub
Signal-driven outbound, account scoring, ICP refinement, marketing-to-sales handoff. Learn more
Engagement: 12-Week Embedded Build
Embedded as a fractional AI product lead service — 12 weeks, 10 hours a week. Your team owns the engine when I leave.
About Anshul Dhawan
15+ years in growth and product. Zynga, Glu Mobile (EA), Supernatural (Meta). One US patent. Read full bio
Email: anshuldhawan@gmail.com | Based in San Francisco, available worldwide.